How To Enter CEE Markets With Your Ecommerce Store?

How To Enter CEE Markets With Your Ecommerce Store?

It’s not rocket science.

 

You aim for growth and profitability, but you’re stuck in your home market? Did you know that probably the best way to drive your ecommerce business further during such challenging times is expanding to foreign markets in the CEE region?
Believe us, it’s not that difficult, just take those 5 necessary steps!

Want to expand in the region? Download Your Free Ultimate CEE Ecommerce Export Guide!

75 pages packed with all you need to know as an ecommerce business before you expand to Czechia, Slovakia, Hungary, Romania, Croatia and Slovenia.

1 – Have the right mindset

 

 

Everything begins with a mindset of “aiming for growth”. Set your business goals, but remember: cross-border expansion is the strategy, not the goal.

Analyse your own business to see if it is ready go abroad (resources, expertise, growth potential, etc.). 

Time needed: 2-4 weeks

 

2 – Choose your go-to market

 

 

Do your homework: prepare a market analysis, study the ecosystems in different countries, estimate the demand, test, and validate. Decide who to work with. A local freelancer, a local agency, or a specialised export agency?

Time needed: 2-4 weeks

 

Further help:

Market Sizing, Growth Analysis and Workshop

Why hire an export focused digital-agency?

6 steps choosing go to market in CEE

 

3 – Set Foot On The New Market

 

 

Give your business that local touch… Be present with your products on a regional marketplace or create the localised version of your ecommerce store, set up a local bank account and VAT number (One Stop Shop in the EU), start a customer service with native speakers at a localised phone number.

Time needed: 2-5 months

 

4 – Pick The Low-Hanging Fruits First

 

 

Start generating revenues as soon as possible with reasonable efficiency.

“Fail fast to win a new market quickly.” Start with the easiest and fastest revenue generating channels: run acquisition PPC campaigns (e.g. Shopping Ads, price comparison sites, Facebook Ads).

Time needed: 1-3 months

 

Further help:

Grow with Google Business Academy: Export-ready seminár by László Szabó (in Slovakian)

 

5 – Build awareness

 

 

Your company and brand will be a “new kid on the block”. Make sure your target audience gets familiar with it as soon as possible—thus building trust and driving more sales. Social media marketing is great for that purpose.

Time needed: 6-12 months

 

Further help:

What comes after the acquisition phase during ecommerce expansion?

cee markets enter_feher (2)

Do you need a partner to help you expand abroad? Reach out!

 

Partner up with a trusted digital agency when doing business abroad.
Fill in the form or feel free to contact László Szabó, co-founder and Head of Growth at Growww Digital, at szabo@growwwdigital.com or +36 30 537 7051

Want to expand in the region? Download Your Free Ultimate CEE Ecommerce Export Guide!

75 pages packed with all you need to know as an ecommerce business before you expand to Czechia, Slovakia, Hungary, Romania, Croatia and Slovenia.