How We Helped Shopbuilder Crush Croatian Competition One Ad At A Time

Shopbuilder is an online store with thousands of dietary supplements for whom we managed Google Ads in campaigns across Slovakia, Czechia, Hungary, Slovenia, Romania, and Austria. They’ve already had a strong brand presence in the Adriatics before calling us in, so we were off to a great start.

In just 5 months, we managed to get €40,000 in revenue monthly from Ads on the Croatian market. What was the secret? Let’s find out!

Getting more eyeballs on a rich content basis created by Shopbuilder 

When entering a new market, a content strategy can help build and solidify a brand in the eyes of customers and Shopbuilder clearly understood that having content that proves your expertise and builds trust is a must right from the start.

“They strategically created a series of articles about proper nutrition, dietary supplements, and proper training routine. These contained detailed information and for each topic, there were dozens of articles,” says Tamás Rácz, Senior Account Manager at Growww Digital. 

When we joined the convo in summer 2018, it was high time to build up on that:

“With ad campaign management by experts at Growww Digital, we ensured that a large number of relevant traffic sees that quality content.”

Triple digit YoY increase on the Croatian market 

For the Croatian market, we focused on creating ads that generated high quality and relevant traffic to the website. The Google Ads campaigns included both product or product category ads as well as ads for different blog posts. 

“We knew that if we provide people with high quality articles on topics they care about, these visitors can turn into customers in the future,” explains Rácz.

The cooperation lasted for a year till May 2019 and in this period, we nominally achieved the best results on the Croatian market: from January to May, the Google Ads campaigns brought a turnover of €40,000 a month on average.

“This meant an average year-on-year increase of 175%,” Rácz adds. 

A similar strategy was performed across all markets (SK, CZ, HR, SI, RO & AT).

For different markets, we have applied different creative materials.

Do you need a partner to help you expand abroad? Reach out! 

Fill in the form or feel free to contact László Szabó, co-founder and Head of Growth at Growww Digital, at szabo@growwwdigital.com or +36 30 537 7051